Fishing goes way back in the family behind Craze Outdoors. It started with a grandfather taking his grandson fishing, and years later, that grandson was taking his own kids out on the lake. Those trips became some of their favourite childhood memories, and a tradition that stuck around for generations. That's a big part of why we're bringing ice fishing gear to Craze. We want more families to experience those same days together, away from screens and everyday distractions, making memories they'll be talking about years from now.